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Marketing Campaign Concept Decks, 2017, 2018 These multi-paged concept decks served an important purpose in clearly presenting my teams ideas, in a detailed and concise fashion to stake holders. Specifically, they were presented to the Marketing team as a way of explaining the variety of concepts to choose from for any given campaign or project with multiple deliverables. and how each addressed the given creative challenge. Once approved, all deliverables were created using the chosen marketing direction from the concept deck. The deck served as a guide in building out email campaigns, print ads, brochures, email templates and direct mail. My role in the concept deck usually meant conceptualizing one or more ideas that addressed the needs/requirements of the campaign goal and plugging them into the deck. Other times, I created the ideas and also plugged in the entire teams ideas into the final deck to be shared with stake holders. Software used: Adobe InDesign, Illustrator, Photoshop |